Vol. 2 No. 1 (2026): Volume 2 Issue 1 (January 2026)
Vol. 2 No. 1 (2026): Volume 2 Issue 1 (January 2026)
Archives
Published: 2026-01-30
Articles
Structuring Political Underdog Victory through Strategic Innovation OPEN Strategy Model’ in the 2002 Korean Presidential Election
This study examines how a politically under-resourced candidate successfully overcame structural disadvantages through strategic design in the 2002 South Korean presidential election. Focusing on the campaign of Roh Moo-hyun, the paper analyzes...
Roh Moo-hyun
Strategy for Political Underdogs
Strategy Framework
Strategic Model
Digital Election
Reversal of the Underdog Through Technological Focus and Creative Mechanism: A SER-M Based Strategic Case Study of Alteogen
This study analyzes how the Korean biotech venture Alteogen implemented a strategy of “the weak defeating the strong” by applying the SER-M (Subject–Environment–Resources–Mechanism) framework. Despite its limited...
SER-M model
creative mechanism
Alteogen
biobetter
Korean strategy
underdog strategy
Strategic Market Reversal Mechanisms of Latecomer Battery Firms: A Comparative Analysis of CATL vs. Panasonic/LG Chem
This study analyzes how a latecomer firm in the global battery industry succeeded in overtaking established leaders, revealing the structural dynamics of strategic execution mechanisms. China’s CATL surpassed incumbents such as Panasonic and LG...
Latecomer firms
strategic execution
SER-M
WSM
Capex
ESG
execution mechanism
Emotion Politics and Discursive Strategy: An SER-M Model Analysis of Donald Trump’s 2016 Election Victory
This study applies the SER-M (Subject–Environment–Resource–Mechanism) model to structurally analyze the strategic operation of emotional politics. Using Donald Trump’s 2016 U.S. presidential campaign as a case study, it examines both...
emotional politics
emotional vocabulary
political efficacy
strategic communication
SER-M model
Donald Trump
2016 U.S. presidential election
executional flow
identity formation
strategic effect
From Market Follower to Global Leader: A Case Study of Samsung LCD’s Leap over Sharp
This study investigates how Samsung LCD, a latecomer in the TFT-LCD industry, overtook Sharp—the market leader in the 1990s known for its technological dominance and overwhelming market share—to become the global No. 1. Applying the SER-M model...
Samsung LCD
Latecomer Strategy
SER-M Model
Market Standardization
TFT-LCD Industry
XRP's Challenge to SWIFT and Financial Innovation: Strategic Analysis of a Distributed Ledger-Based Payment Infrastructure
This study examines the structural limitations of the SWIFT financial messaging system and explores how Ripple’s XRP Ledger presents a strategic alternative for global financial innovation. Unlike SWIFT, which separates messaging and settlement...
XRP Ledger
Distributed Ledger Technology (DLT)
SWIFT
On-Demand Liquidity (ODL)
SER-M model