Vol. 1 No. 2 (2025): Volume 1 Issue 2 (December 2025)
Vol. 1 No. 2 (2025): Volume 1 Issue 2 (December 2025)
Archives
Published: 2025-12-31
Articles
An Innovation Ecosystem Where the Underdog Defeats the Giant: Tesla's Techvolution Strategy that Outmaneuvered Traditional Manufacturers
This study systematically analyzed the strategic mechanisms through which Tesla, a new entrant in the electric vehicle market, secured a competitive advantage against established traditional manufacturers. The automotive industry has...
Innovation Ecosystem
Techvolution
ser-M
Tesla
1-20
Analysis of BrewDog's Competitive Strategy Against Major Beer Companies
This study conducts an in-depth analysis of BrewDog's success story—a small craft beer company that grew into a global brand—using the SER-M model. BrewDog transformed the craft beer market landscape through innovative marketing, a distinctive...
Craft Beer Industry
BrewDog
SER-M Model
Competitive Mechanism
1-19
Efforts to Surpass Converse and Adidas
This study analyzes Nike's success strategy in surpassing Converse and Adidas, the dominant players in the basketball shoe market of the 1980s, through the perspectives of the SER-M model (Subject-Environment-Resource) and the Weight-Order model....
Nike
Air Jordan
SER-M model
Weight-Order model
marketing strategy
focus-and-concentrate
brand innovation
1-15
Strategic Execution Analysis of Latecomers: A Case Study of Apple Using the SER-M Model
This study explores how latecomer firms—often disadvantaged in brand recognition and resource endowment—can reshape market dynamics through strategic execution. To this end, it adopts the SER-M model, which comprises four core components:...
Latecomer
Strategic Execution
ser-M
Apple
1-19
The Era of Marine Environmental Regulations: HMM and Maersk's Response Strategies
Globally, environmental issues have emerged as a core challenge that must be addressed for sustainable development. The shipping industry handles approximately 90% of the world's cargo volume and faces environmental challenges due to its...
Climate change
eco-friendly shipping
greenhouse gases
IMO
EEDI
EEXI
CII
ETS
CBAM
MARPOL
FuelEU Maritime
1-24