Vol. 2 No. 2 (2026): Volume 2 Issue 2 (February 2026)
Vol. 2 No. 2 (2026): Volume 2 Issue 2 (February 2026)
Archives
Published: 2026-02-27
Articles
Study on Cases of Creating Monopoly or Oligopoly Markets Using Government Systems: Cases of Individually Approved Ingredients in the Functional Health Food Industry
(1) Background/Purpose: This study examines whether individually approved ingredients in the Korean functional health food industry have successfully created monopoly or oligopoly markets as intended. (2) Methodology: Case analyses were conducted...
health functional food
individually approved ingredient
monopoly market
STP strategy
4P strategy
market dominance
Korean food regulation
Success Strategies of Low-Cost Coffee Franchise Companies: A Case Study of Compose Coffee
(1) Background/Purpose: The Korean coffee market surpassed 7 trillion KRW in 2023, with low-cost coffee franchises emerging as a dominant force. This study investigates the competitive success strategies of these franchises, focusing on Compose...
coffee franchise
low-cost coffee
4P strategy
STP strategy
Compose Coffee
Korean coffee market
franchise success factors
Strategies for Activating the Sale of Local Specialty Foods Using TV Media and Digital Platforms: A Case Study of LG HelloVision’s ‘Season Market’
(1) Background/Purpose: Korea’s rural regions face an existential crisis of regional depopulation, driven by the outflow of young populations and a lack of employment and education opportunities. This study examines how the activation of local...
local specialty food
regional depopulation
direct transaction
value-added processing
TV commerce
digital platform
local economic revitalization
LG HelloVision
Haenam County
Strengthening Competitiveness of Korean Testing, Inspection, and Certification Institutions for Global Market Expansion
(1) Background/Purpose: The global Testing, Inspection, and Certification (TIC) market is expanding at a compound annual growth rate of approximately 3.3–5.0%, driven by tightening international regulations, the rise of renewable energy and...
testing
inspection
and certification (TIC)
Korean TIC industry
global competitiveness
ANOVA
human resource development
digital transformation
SWOT analysis
SGS
accreditation
RAILS Strategy for Enhancing the Global Competitiveness of Korea’s Railway Vehicle Industry: Focusing on Digitalization and Eco-Friendly Technologies
(1) Background/Purpose: The global railway vehicle market is expanding at a compound annual growth rate of approximately 4.3%, reaching approximately EUR 190 billion in 2021 and projected to grow further through 2026. Korea’s railway vehicle...
railway vehicle industry
global competitiveness
RAILS strategy
digitalization
hydrogen train
regional customization
lifecycle maintenance
Korea
CRRC
Siemens
Alstom
Sustainable Growth of the Paper Industry: Cases of Paperboard
(1) Background/Purpose: Korea’s white paperboard (folding boxboard) industry faces a compounding crisis: domestic and global supply surpluses driven by large-scale capacity additions in Southeast Asia (notably XSD International Paper’s 350,000...
paperboard
white paperboard
sustainable growth
circular economy
fly ash recycling
digital twin
predictive maintenance
biomass materials
Stora Enso
Metsä Board
CBAM
ESG
A Study on the Success Strategies of Chinese Aerial Work Platform Manufacturers in the Korean Market: Focusing on the Case of Dingli
Background/Purpose: The Korean Aerial Work Platform (AWP) market has grown significantly since the 1990s, driven by demands for improved safety and efficiency in construction and industrial sectors. Chinese manufacturers, particularly Dingli,...
Aerial Work Platform
Korean market entry
Dingli
4P marketing mix
Chinese manufacturer
market strategy
Strategies for Securing Key Raw Materials for Secondary Batteries through Battery Recycling: Case Studies on Battery Materials and Manufacturing Companies
Background/Purpose: The rapid growth of electric vehicles (EVs) and energy storage systems (ESS) has driven explosive demand for secondary batteries. Key raw materials—lithium, nickel, and cobalt—face mounting supply-chain risks and...
battery recycling
secondary battery
lithium
nickel
cobalt
circular economy
end-of-life battery
supply chain
SungEel HiTech
Ecopro
Umicore
Strategic Development of Korean Brands in the Life Science Research Tools Sector: Insights from Global Leading Brand Strategie
Background/Purpose: The Korean life science research tools market remains heavily import-dependent, with global leaders from the United States, Europe, and Canada dominating key technology domains—Next-Generation Sequencing (NGS), Flow Cytometry,...
life science research tools
brand strategy
NGS
flow cytometry
chromatography
mass spectrometry
qPCR
Korean life science industry
global market entry
technology innovation
B2C Marketing Strategies of Semiconductor Manufacturers: A Comparative Case Study of Memory and Non-Memory Companies' Social Media Promotion
Background/Purpose: The semiconductor industry is undergoing intensifying competition in both memory and non-memory segments. While non-memory semiconductor companies such as NVIDIA, Intel, and Qualcomm have long pursued active B2C...
B2C marketing
B2B2C marketing
semiconductor industry
social media marketing
memory semiconductor
NVIDIA
Intel
Qualcomm
Samsung
SK Hynix
Micron
consumer promotion