Vol. 2 No. 4 (2026): Volume 2 Issue 4 (April 2026)
Vol. 2 No. 4 (2026): Volume 2 Issue 4 (April 2026)
Archives
Published: 2026-04-30
Articles
Transforming Obesity Management: Integrating AI-Driven Digital Health and Novel Pharmacotherapy
The global obesity epidemic presents a critical public health and economic challenge, requiring innovative, integrated solutions. (1) Background/Purpose: This study explores advanced strategies for obesity management, focusing on the integration...
Obesity Management
AI-Driven Digital Health
GLP-1 Receptor Agonists
Pharmacotherapy
TOE Framework
Digital Behavioral Coaching
Semaglutide
Noom
Novo Nordisk
Precision Medicine
Sustainable Healthcare Solutions
Wearable Technology
Supply Chain Management
Analysis of Factors Influencing Digital Marketing Agency Members' Decision to Leave the Company
Digital marketing agencies are characterized by high work intensity, extended working hours, and deficiencies in organizational communication and reward systems, generating frequent talent migration. (1) Background/Purpose: This study aims to...
Turnover Intention
Talent Retention
Digital Marketing Agency
Analytic Hierarchy Process (AHP)
Rewards
Organizational Communication
Information Sharing
Personal Development
Work-Life Balance
Human Resource Management
Employee Satisfaction
Organizational Commitment
Marketing Success Strategies for Upcycling-Based Fashion Brands: Case Studies of FREITAG and CONTINEW
Background/Purpose: The fashion industry contributes approximately 8–10% of global greenhouse gas emissions and consumes approximately 92 million tonnes of textile annually. Growing consumer expectations for environmental responsibility have...
upcycling
fashion brand strategy
circular economy
sustainability marketing
FREITAG
CONTINEW
4P marketing mix
brand storytelling
eco-luxury
sustainable consumption
Development of Sustained-Release Drugs by Korean Pharmaceutical Companies and Strategies for Global Market Expansion
The global pharmaceutical market is projected to reach approximately KRW 2,600 trillion by 2027, with the biopharmaceutical and sustained-release drug sectors expected to grow at an annual rate of 8–10%, reaching KRW 899 trillion and KRW 81...
Sustained-Release Pharmaceuticals
Biobetter
Biosimilar
Improved New Drug
Drug Delivery System (DDS)
LAPSCOVERY
4P Marketing Strategy
Global Market Expansion
Celltrion
Hanmi Pharmaceutical
Patent Expiry
Supply Chain
Nanotechnology
Pharmaceutical Industry
Korea
Security Tokenization Potential Outside of Cost: Benefits, Market Development, and Strategic Opportunities
Background/Purpose: Security tokenization—the creation of security tokens (STs) representing ownership of traditional or alternative financial assets on blockchain infrastructure—has attracted growing institutional attention as a mechanism for...
security tokens
blockchain
tokenization
fractional ownership
smart contracts
capital markets
digital assets
DeFi
regulatory framework
financial innovation
Comparison of Personal Information Protection Levels by Company Size and Type: From the Perspective of Privacy Policy Assessment
The growing emphasis on ESG management has elevated data privacy protection as a key corporate competitiveness factor. While cybersecurity and data privacy are now recognized as essential ESG risk elements by global investors, empirical evidence...
Personal Information Protection
Privacy Policy Assessment
ESG
Data Privacy
Compliance
GDPR
Cybersecurity
Platform Companies
Domestic vs. Global Companies
Personal Information Protection Act (PIPA)
Privacy by Design
Corporate Social Responsibility
Export Strategies for Small and Medium-Sized South Korean Defense Companies: Opportunities and Challenges for Domestic Firearm Manufacturers in the Global Market
This study systematically analyzed the challenges and opportunities faced by South Korean small and medium-sized defense companies—particularly firearms manufacturers—as they expand into global markets. It proposed strategic directions aimed at...
Global Defense Market
Small and Medium-Sized Enterprises (SMEs)
Firearms Manufacturers
Supply Chain Optimization
Semi-Knocked Down (SKD) Model
Localization Strategy
Technological Innovation
Environmental
Social
and Governance (ESG)
Free Trade Agreements (FTAs)
Government-to-Government (G2G) Contracts
Cost Efficiency
Market Penetration
Strategic Partnerships
Defense Diplomacy
Marketing Strategies of Domestic Startups in the Pet Food Industry: Focusing on Human-Grade Products
The growing recognition of pets as integral family members has driven significant expansion in the premium pet food market. (1) Background/Purpose: This study explores the strategic importance of human-grade pet food products in the domestic...
Pet Food Marketing
Human-Grade Products
Pet Humanization
Premium Pet Food
Startup Strategy
STP Analysis
4P Framework
Consumer Trust
Smart Factory
ESG
Subscription Service
Digital Marketing
South Korean Pet Market
Global Market Expansion
AAFCO Standards
Marketing Strategies and Consumer Analysis Using AI Algorithm-Based Digital Content Recommendations: Effects and Side Effects
The integration of artificial intelligence (AI) into digital content recommendation systems has fundamentally transformed marketing strategies and consumer behavior. (1) Background/Purpose: This study explores the dual impact of AI...
AI Recommendation Systems
Digital Content Personalization
Marketing Strategy
Consumer Behavior
Algorithmic Bias
Privacy Protection
Filter Bubble
Consumer Autonomy
GDPR
Surveillance Capitalism
E-Commerce
Subscription Retention
Ethical AI
Data Transparency
Netflix
Amazon
Facebook
Design Innovation Through Artificial Intelligence in Textile and Fashion Manufacturing Companies
The advancement of artificial intelligence (AI) technology is accelerating design innovation in the traditional textile and fashion industries, creating new possibilities across all stages of the supply chain. (1) Background/Purpose: This study...
Artificial Intelligence (AI)
Textile and Fashion Industry
Design Innovation
Generative AI
Digital Transformation
Smart Factory
Supply Chain Optimization
Sustainable Fashion
Personalization
Virtual Try-On
AI-Human Collaboration
Big Data
Design Management
ESG