aSSIST Business Review
76
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8
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Vol. 2 No. 6 (2026): Volume 2 Issue 6 (June 2026) Special Issue
현재 호
오픈 액세스
열람 방식
현재 호 — Vol. 2 No. 6 (2026): Volume 2 Issue 6 (June 2026) Special Issue
호 아카이브
논문
A Study of Sustainable Growth Strategies in Global Life Sciences Companies: An Environmental Perspective Based on ESG Principles
Global life science companies are taking significant steps to become more environmentally friendly by integrating sustainability into their operations and products. For corporate survival, maintaining a sound financial structure is crucial....
ESG
environmental sustainability
life sciences
single-use technologies
SASB indicators
circular economy
greenhouse gas emissions
ESG Management Adoption Strategies for Korean SMEs: Focusing on Global Case Studies
ESG (Environment, Social, Governance) management has emerged as an essential strategy in the modern corporate environment for ensuring sustainability and competitiveness. Beyond mere corporate social responsibility, ESG management serves as a...
ESG management
Korean SMEs
sustainable management
MSCI ESG Ratings
EcoVadis
KCGS
supply chain sustainability
circular economy
policy support
Design Management Strategies of Japanese Lifestyle Brands: A Comparative Analysis of MUJI and Tsutaya Bookstore
This study analyzes the impact of design management on corporate success using MUJI and Tsutaya Bookstore, two representative Japanese lifestyle brands, as case studies. (1) Background/Purpose: As globalization and digitalization accelerate,...
design management
lifestyle brand
MUJI
Tsutaya Bookstore
SER-M model
brand philosophy
Japanese design policy
consumer experience
organizational leadership
Market Expansion Strategy Research for Ultra-Compact Cash Recycling ATMs
H Company (Hyosung TNS), a global financial automation solutions provider holding over 55% market share in Korea and more than 62% in the U.S. retail ATM market, launched an ultra-compact cash recycling ATM in the U.S. market in February 2023....
cash recycling ATM
ultra-compact ATM
ATM-as-a-Service
AaaS
U.S. retail ATM market
Independent ATM Deployer
market expansion strategy
Hyosung TNS
NCR Atleos
Diebold Nixdorf
Revolution of Medical Device Distribution Structure by Expanding UDI Code: A Case Study of Edwards Lifesciences in South Korea
The South Korean medical device market is rapidly growing, necessitating a more efficient and reliable system for managing the supply and distribution of medical devices. (1) Background/Purpose: The current ‘Medical Device Supply Reporting’...
UDI code
medical device distribution
Electronic Data Interchange (EDI)
South Korea
supply chain management
consignment inventory management
Group Purchasing Organization (GPO)
patient safety
Medical Device Act
Case Study on ESG Operations in Four Major Korean Financial Groups: KB Financial Group, Shinhan Financial Group, Woori Financial Group, and Hana Financial Group
This study analyzes the ESG management activities of the four major Korean financial groups—KB Financial Group (KBFG), Shinhan Financial Group (SHFG), Woori Financial Group (WRFG), and Hana Financial Group (HNFG)—over three consecutive years...
ESG management
Korean financial groups
sustainability reporting
carbon neutrality
green finance
corporate governance
KB Financial Group
Shinhan Financial Group
Woori Financial Group
Hana Financial Group
Navigating the Hydrogen Economy in South Korea: Marketing Strategies for Success with Licensors
South Korea’s ambitious hydrogen economy targets—including annual production of 6.2 million tons by 2040—highlight both significant growth potential and critical technology gaps that necessitate strategic engagement with overseas licensors. (1)...
hydrogen economy
South Korea
licensor
marketing strategy
steam methane reforming
liquefied hydrogen
hydrogen gas turbine
hydrogen fuel cell
PSA
green hydrogen
Vertical AI Agent Operation Strategy with K-Beauty Indie Brands as Customers
K-beauty indie brands are achieving remarkable global growth through innovative products and compelling brand storytelling, yet they face persistent challenges including low brand recognition, limited marketing budgets, and insufficient...
Vertical AI Agent
K-beauty
indie brand
AI influencer
AI creator
marketing strategy
Business Model Canvas
generative AI
platform business
SaaS
A Study on Building a Sustainable Transportation System through the Introduction of Bicycle–Public Transport Transfer Stations
Bicycles play a vital role in sustainable urban mobility, yet they remain largely disconnected from public transport in the Seoul Metropolitan Area, limiting their potential to reduce carbon emissions, enhance mobility efficiency, and promote...
bicycle transfer station
MaaS
sustainable transport
public transport integration
carbon reduction
public health
K-MaaS
PPP model
personal mobility
metropolitan commuting
An Innovation Ecosystem Where Underdogs Win: Tesla’s Techvolution Strategy Overcoming Legacy Automakers
This study systematically analyzes the strategic mechanisms by which Tesla, a startup in the electric vehicle (EV) market, secured competitive advantage over traditional automakers. The automotive industry had long maintained a stable market...
Tesla
electric vehicle
innovation ecosystem
underdog strategy
SER-M model
Techvolution
disruptive innovation
OTA update
Gigafactory
Weight-Sequence model